technology
Mercedes-AMG Launches Electric Coupe with 1,169 Horsepower
The company introduced a battery-electric four-door coupe that delivers 1,169 horsepower. The vehicle is the first model released under a performance strategy announced in 2024. It goes on sale as the outgoing chairman transitions to a new role at the parent company.
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Mercedes-AMG released its first battery-electric four-door coupe, a model equipped with three axial flux motors that produce a maximum 1,169 horsepower. The car exceeds the output of the all-electric Ferrari Luce and the plug-in hybrid Lamborghini Revuelto.
The launch fulfills a 2024 pledge by the outgoing chairman to build a direct rival to Italian supercar makers. He made the statement at the unveiling of the Mercedes-AMG G-Class SUV and repeated the goal while accepting an industry award.
The chairman ends his Mercedes-AMG tenure at the end of June and moves on July 1 to the Mercedes-Benz Group board, where he will oversee production, quality, and supply chain. Stefan Weckbach, previously head of group strategy at Volkswagen, will take the AMG post.
identified China and the Middle
East as priority regions and set a target to more than double current sales volume in those markets. The two regions already account for one-quarter of AMG deliveries. The company is also positioning the new coupe against Chinese performance models.
The BYD Denza Z9 GT produces 1,140 horsepower, while the Xiaomi SU7 Ultra produces 1,526 horsepower. Both vehicles were developed using laps at the Nordschleife circuit. A market briefing noted that high-margin halo products can be added with limited extra cost and can strengthen brand perception across the wider lineup.
