Meta expands AI agents for WhatsApp revenue growth
The company is adding AI agents to its messaging platform as part of efforts to increase revenue. The move follows earlier AI investments across its services.
Financial TimesMeta is developing AI agents for WhatsApp to generate additional revenue from the messaging service. The company has increased its focus on artificial intelligence across its platforms. Officials stated the goal is to convert WhatsApp into a larger business.
Background on the initiative WhatsApp currently operates as a free messaging application with limited direct revenue. The addition of AI agents represents an attempt to create new monetization options. Company statements indicate the project builds on previous AI work already deployed in other products.
Next steps No specific timeline or revenue targets were provided in the announcement. Further details on the AI agents and their functions are expected in future updates.
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