Meta Rolls Out Muse Image AI Tool for Instagram and Chatbot

Meta introduced Muse Image, a generative AI tool that creates new images and edits existing ones, on July 7. The feature is available inside Instagram and Meta's chatbot. It can draw from photos posted to public Instagram accounts when another user tags the account in a prompt. Accounts set to private and accounts belonging to users under 18 are excluded from this use.

The rollout expands Meta's existing generative AI offerings. According to Reuters, the company described Muse Image as part of its broader effort to integrate image-generation capabilities across its platforms. Bloomberg reported that the model operates both within Instagram and through the company's chatbot interface.

Users who maintain public profiles already make their posts visible to anyone on the platform. The new feature extends that visibility to AI prompts submitted by other users. Meta has stated that the tool does not access content from private accounts.

An opt-out setting is available. Users can navigate to their profile, tap the menu icon, scroll to Sharing and reuse, and disable the option labeled "Allow people to use your content on Instagram with AI features on Meta." The setting applies to both posts and reels. Meta's help documentation, quoted by TechCrunch on November 4, includes this exact phrasing for the toggle.

The New York Times and TechCrunch both published instructions for locating and changing the setting. No public statements from Meta addressing individual user consent notifications appear in the source materials. The company has not released figures on how many accounts have used the opt-out since the feature became available.