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Meta Plans Paid Instagram Plus and Facebook Plus Subscriptions
Meta will introduce subscription tiers for Instagram, Facebook, and WhatsApp that add profile customization, story tools, and reaction options. The company said the move expands its testing of paid features that began earlier this year.
May 28, 3:09 PM·1m read1 source
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Meta announced plans to launch Instagram Plus and Facebook Plus subscription plans that offer users additional profile pins, custom fonts, story audience controls, and enhanced reaction buttons. The company is also preparing a WhatsApp Plus tier that will include extra pinned chats, visual customizations, and premium stickers.
Maria Cubeta, a Meta spokesperson, said the subscriptions are part of a broader testing effort that includes profile customization, story insights, and super reactions.
Plus will provide the largest set of added features at launch. Facebook Plus will focus mainly on story post controls such as rewatch insights. Cubeta stated that the plans fall under a larger "Meta One" umbrella that will later include higher-priced tiers aimed at businesses, creators, and users seeking expanded access to Meta AI.
Snapchat introduced a similar paid plan called Snapchat+ in 2022. The service reached a $1 billion annualized revenue run rate in February with more than 25 million subscribers worldwide. Meta has previously adopted features first introduced by Snapchat, including Stories in 2016 and a location-sharing map in 2025.
