Meta Removes AI Tagging Feature From Muse Tools

Meta has removed a function from its Muse AI photo and video tools that allowed users to tag public Instagram accounts when generating images. The company said the change took effect Friday evening. The feature let users reference other accounts unless the account holder opted out. Meta stated that its intent had been to give users control over whether their public content could be referenced.

Talent agency CAA issued a statement Wednesday saying no one's name, image, likeness, voice, or creative work should be used by any third party without clear consent. SAG-AFTRA followed with its own statement, saying anything other than a clear opt-in for such uses is unacceptable.

Meta acknowledged the feedback in its Friday statement, saying the feature is no longer available. The company had introduced the tools earlier in the week.