Meta Removes Muse Image AI Feature Days After Launch

Meta discontinued its Muse Image AI feature on Instagram days after launch. The tool, introduced earlier in the week as the company's first image-generation model from its Superintelligence Labs, let users reference public Instagram accounts to create and edit images through sketches. Meta stated the feature is no longer available.

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," the company said in a blog post. " The default setting allowed public Instagram photos to be referenced unless users opted out.

A Meta spokesperson said the announcement earlier this week framed the tool as opt-in for creators deciding whether their content could be referenced by Meta AI.

SAG-AFTRA posted on Thursday urging Instagram users to check their settings and opt out. After the discontinuation, the union stated the move was responsible given known risks of nonconsensual digital replicas. Actor Hannah Einbinder posted on Instagram that the feature had activated automatically for her account and advised users to disable the setting.

Meta did not specify how many accounts were affected or provide a timeline for any future changes to the feature.