Meta Rolls Out Muse Image Model With Instagram Profile Integration

Meta launched its Muse Image model on Tuesday through its Superintelligence Labs division. The release adds the tool directly into the Instagram app and marks the company's entry into the AI image generation space alongside other major providers. The rollout includes automatic use of public Instagram profiles for generative remixes.

Any user can tag a public account in a prompt to create images based on that person's photos. Meta described the feature as a way to personalize content such as event invitations or collaborative graphics. The company stated that tagging a username allows Meta AI to use public photos for images ready to post.

The updates are rolling out first in the United States. Users who want to prevent their content from being used must adjust settings rather than switch their account to private. To change the option, users open the Instagram app, tap their profile, then the three lines in the top right.

They scroll to the Sharing and reuse section and toggle off the settings labeled Allow people to use your content on Instagram and with AI features on Meta for both Posts and Reels. Instagram's help center states that people may be able to create content with a user's Instagram material using AI features at Meta if the account remains public and on default settings.

A prior archived version of the page from 2025 did not contain the AI-specific language.

Switching an account to private or adjusting the new toggles stops future generations. Already created AI images made with a user's content will not be removed. Users will not receive notifications when their content is used to generate new images. The help page explicitly states that no alerts are sent for content created using AI features at Meta.

The company has not announced plans to notify users retroactively or to delete existing generations.