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Meta's Threads Launches Live Chats for Real-Time Conversations During NBA Playoffs
Meta-owned Threads has introduced Live Chats, enabling real-time discussions during cultural events, starting with the NBA Playoffs. Hosts including Malika Andrews, Rachel Nichols and Da Kid Gowie will lead chats for up to 150 active participants. The feature includes moderation tools and plans for future updates like co-hosting and play-by-play integrations.
Apr 22, 1:00 PM·2m read1 source
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Meta-owned Threads announced the launch of Live Chats on Wednesday, enabling real-time conversations during cultural events, TechCrunch reported. Live Chats allow real-time conversations during cultural events, according to Meta. The feature is launching first within the NBA Threads community during the Playoffs.
Media personalities Malika Andrews, Rachel Nichols and Da Kid Gowie will host Live Chats during NBA games. Meta is initially rolling out Live Chats to a small group of creators, TechCrunch reported. Up to 150 participants can actively send messages in a Live Chat.
Additional users can view the conversation in spectator mode once the 150 limit is reached. Additional users can react to messages in spectator mode. Additional users can participate in polls in spectator mode.
Users can send messages, photos, videos, links and emoji reactions in Live Chats, according to the source material. Users can join Live Chats from the top of a Community feed.
Users can join Live Chats by tapping the red live ring around a host’s profile photo. Live Chats remain open and publicly discoverable after they end, Meta stated. Threads automatically detects and takes down messages that violate its policies.
Hosts have real-time moderation controls in Live Chats. Hosts can demote users to spectator mode in Live Chats. Hosts can remove users from Live Chats. Meta plans to update Live Chats with co-hosting, the company said.
Meta plans to update Live Chats with real-time play-by-play updates. Meta plans to update Live Chats with lock screen widgets that highlight live chat activity. Meta plans to update Live Chats with the ability to quote and share chat messages directly to Threads feeds.
