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Meta Tests Stand-Alone AI App to Replace Creator Studio
Facebook announced Wednesday it is converting Creator Studio into a standalone AI app for creators. The tool integrates an AI assistant for recommendations and comment management and is now in limited testing. It follows Meta's recent launches of Forum and Instants apps.
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Facebook announced Wednesday that it is reimagining its Creator Studio tool as a stand-alone AI companion app. The new app is currently being tested with select creators and will include Facebook’s recently launched AI creator assistant. The assistant provides creators with personalized recommendations based on their content style, performance, audience engagement, and goals.
Creators can also ask follow-up questions about shifts in their audience over time. The app adds an AI-powered comment tool that surfaces the most important comments and drafts replies in the creator’s own tone. Creators can edit and approve the drafted replies before posting them.
Each day the app opens to a feed of priorities that includes reviewing newest post performance, tracking progress toward goals, and flagging comments needing reply. Last month Meta rolled out a stand-alone app for Facebook Groups called Forum that functions similarly to Reddit. In April the company launched an app called Instants that lets users share disappearing photos with Instagram friends.
The New York Times reported on Tuesday that Meta is building its own Polymarket-like app internally called “Arena,” though it has yet to launch.
