Meta Tests Threads Feature to Tag Its AI Account for Conversation Context and Answers

Meta announced on Tuesday that it is testing a Threads feature letting users tag a Meta AI account to obtain answers to questions or context about a conversation. The announcement was made on May 12, 2026. The new feature is initially available as a test in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore.

A pinned video on the Meta AI account shows how the feature works. ” The feature sounds similar to people tagging xAI’s Grok on X. Threads users cannot block the new Meta AI account. There is no option to block the Meta AI account in the three dots menu on its profile.

Users who saw the option to block the Meta AI account reported hitting errors when they tried to do so. There are many angry replies to posts from Meta AI, the main Threads account, and Threads boss Connor Hayes.

The Verge reported these reactions spread quickly after the test began. Meta launched a new AI model called Muse Spark in April. Meta has invested heavily in AI, spending billions to hire AI talent. The company has worked to integrate the technology across its apps and services.

““We want to give people a way to quickly gather context before jumping into the conversation, but if you want to see fewer Meta AI replies in your Threads feed you can mute or hide Meta AI replies, or use the ‘Not interested’ option on any Meta AI post.””

“— Christine Pai, Meta spokesperson The Verge reported that the test arrives as Meta continues its aggressive push into artificial intelligence following the April debut of Muse Spark. While the company positioned the Threads feature as a convenient way for users to gather information without leaving the conversation, the inability to block the dedicated AI account has drawn sharp backlash on the platform itself. Christine Pai’s statement offered alternative controls but did not address the missing block function directly. The rollout remains limited to the five test countries for now. Meta has not disclosed when or whether the feature will expand more broadly. The company’s heavy investment in AI talent and models such as Muse Spark underscores its determination to match competitors in embedding artificial intelligence across its family of apps.”