MetFilm Sales Acquires Worldwide Rights to Mongolian Documentary 'Colors of White Rock' Ahead of Tribeca Premiere
London-based MetFilm Sales has secured worldwide sales rights to the debut feature documentary 'Colors of White Rock' by Mongolian filmmaker Khoroldorj Choijoovanchig. The film, set for its world premiere next month in the official documentary competition at the Tribeca Film Festival, explores the Gobi Desert amid Mongolia's mining boom.
White House / Wikimedia (Public domain)London-based MetFilm Sales has acquired worldwide sales rights to the Mongolian documentary 'Colors of White Rock,' the debut feature from filmmaker Khoroldorj Choijoovanchig, according to a Variety report. The acquisition occurred on or before May 5, 2026.
The film is slated for its world premiere next month at the Tribeca Film Festival, where it will compete in the official documentary competition.
The documentary captures the story of Maikhuu, one of the rare women truck drivers navigating the hazardous coal roads that crisscross the region. Her journey addresses the human and environmental costs tied to this rapid industrial expansion. Choijoovanchig, making his feature debut with the project, centers the narrative on Maikhuu's experiences amid the boom's broader impacts.
Variety described the film as holding up a mirror to these costs, with Maikhuu's role highlighting gender rarity in the demanding trucking sector along Mongolia's coal routes. The premiere at Tribeca positions the documentary for international attention following the sales acquisition.
Key Facts
Story Timeline
3 events- 2026-05-05
MetFilm Sales acquired worldwide sales rights to 'Colors of White Rock' on or before this date.
1 source@Variety - 2026-06
'Colors of White Rock' will have its world premiere at the Tribeca Film Festival next month after May 5, 2026, in the official documentary competition.
1 source@Variety - Undated recent
The film captures the story of Maikhuu amid Mongolia's mining boom known as 'Minegolia.'
1 source@Variety
Potential Impact
- 01
Potential increased international distribution for 'Colors of White Rock' through MetFilm Sales.
- 02
Heightened visibility for Mongolian mining issues via Tribeca premiere.
- 03
Spotlight on gender roles in mining industry through Maikhuu's story.
Transparency Panel
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