Mexican Influencer El Temach Gained 11 Million Followers With Self-Improvement Content

Luis Castilleja, who performs as El Temach, moved from Mexico City to Los Angeles after studying theater and later returned home following limited acting work. He began posting videos in 2020 focused on male self-development. His sister Alex Castilleja, a design engineer in Mexico, told the BBC that the content later shifted toward statements about women.

She said the two have not spoken for two years.

News reported that El Temach has more than 11 million social media followers. The outlet examined 15 similar accounts across several regions and found average followings had tripled in three years. El Temach and Kenyan influencer Andrew Kibe both deny that their content is misogynistic. Kibe told the BBC that he disputes the definition of the term.

5 million from social media views, according to BBC analysis. Additional income came from paid comments during livestreams, workshops, merchandise, and stage shows. BBC journalists attended one of his events in Las Vegas. Security prevented them from speaking with him after the performance.

A Mexican university student who follows the videos said the material addressed feelings of confidence. A Kenyan university student who follows Kibe described the content as filling a gap left by the absence of a father figure.