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Microsoft’s AI chatbot will display snippets and direct users to content from Nine’s publications including The Sydney Morning Herald. The Sydney Morning Herald reported the deal is the first of its kind between a major tech company and an Australian news outlet.
Microsoft’s Copilot chatbot will reference content from Nine’s mastheads in search results under an agreement to be announced Friday morning. The Sydney Morning Herald reported that Copilot will display snippets, headlines and summaries from Nine publications and direct users to the full text on those sites.
Nine chief executive Matt Stanton said the arrangement respects copyright while protecting the value of the company’s intellectual property.
“This collaboration is a win-win, delivering for users of AI while respecting copyright and protecting the long-term value of our intellectual property,” he said. Microsoft Australia and New Zealand president Jane Livesey said the partnership would ground Copilot responses in trusted sources.
“Our agreement with Nine will ground responses from Microsoft Copilot in trusted mastheads, giving people verified facts, a clear path to the full story, and confidence in what they read,” she said.
Nine’s managing director of publishing Tory Maguire said Microsoft had committed to proper attribution. The exact financial terms remain confidential. The Sydney Morning Herald reported the deal is the first between a major technology company and a large Australian news publisher in the Asia Pacific region.
Microsoft is not covered by the government’s planned News Media Bargaining Incentive Laws.
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