MLB Uses Official Social Media to Promote Salary Cap and Floor Proposal

com reported. The posts argued that too many fans begin seasons without hope of their team competing for a World Series title and pointed to the Dodgers and Mets approaching $400 million payrolls while the Guardians and Marlins sit below $100 million.

MLB spokesperson Glen Caplin said the league has a responsibility to communicate directly with fans through every available channel.

He added that a salary cap and salary floor, as used by every other major U.S. professional sports league, would create a more level playing field and give every club a fair chance to compete. The MLB Players Association pushed back.

Interim executive director Bruce Meyer said MLB appears to be running a political ad-style campaign to mislead fans into thinking the game is broken in order to justify a system that would put more money in the owners’ pockets. Labor experts described the tactic as a shift.

University of Illinois professor Michael LeRoy called the approach unusual but probably inevitable given how people consume information and said Commissioner Rob Manfred is likely forging new ground.

Forbes contributor Maury Brown wrote on X that using the league’s main social media channels rather than its communications account to push the cap system has never happened in prior labor negotiations in the social media age. Union-side labor lawyer Eugene Freedman noted that MLB is different from many other sports in how it negatively portrays its players both during and outside collective bargaining agreement negotiations.

The current agreement expires December 1.