Moonpig Reports AI Features Used in 31 Million Cards

Moonpig said customers used its AI tools to write card text, generate stickers, swap faces into images, and create video or audio messages in 31 million greeting cards during the year ending April. The company stated this figure was double the number recorded the previous year. It added that users can type prompts into an AI writing assistant that then produces the message text.

Moonpig reported total revenue of £284.5 million, an 8.6 percent increase from the prior year. The company said part of the growth came from customers selecting higher-priced gifts, larger cards, and next-day tracked delivery. Nearly 18 percent of orders included a gift, which drove a 5.7 percent rise in average order value.

Moonpig sells gifts and experiences from retail partners including Next, Jojo Maman Bebe, Boots, Pizza Express, and Virgin Wines.

Moonpig shares rose more than 10 percent on Thursday morning after the results were released.