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Jake Paul's Most Valuable Promotions has partnered with TikTok for a championship boxing event on August 21 in Temecula, California. The card is headlined by Amanda Serrano versus Lucrecia Manzur and will air entirely on the platform.
nypost.comNypost.com reported that Jake Paul's Most Valuable Promotions is partnering with TikTok to broadcast a six-fight boxing card live on the platform. The event is scheduled for August 21 in Temecula, California, and will be headlined by Amanda Serrano against Lucrecia Manzur. All six bouts will stream on TikTok, which has two billion global users.
The undercard opens with Jocelyn Camarillo versus Ashley Felix, followed by Nelvie Tiafack versus Salvador Zavala, Roxy Verduzco versus Miguelina Hernandez, Jully Poca versus Cinderella Linnear, and Jahmal Harvey versus Hammet Keb. MVP maintains separate broadcast agreements with Netflix for larger events and with ESPN for selected bouts.
The TikTok arrangement covers only this single card for the present.
Jake Paul and Nakisa Bidarian, co-founders of MVP, stated in a release that the company has challenged the traditional boxing model by creating opportunities for fighters and new ways to reach fans worldwide. Paul maintains 28 million followers on Instagram and 19.7 million on TikTok.
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