politics
Netanyahu Offered Likud Campaign Role to Advertising Executive Yuval Horowitz
Prime Minister Benjamin Netanyahu offered advertising executive Yuval Horowitz the role of managing Likud’s election campaign. Horowitz helped create an IDF film documenting the October 7, 2023 attacks and led a QR code campaign during Netanyahu’s 2025 UN address.
May 24, 9:55 AM·1m read1 source
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Prime Minister Benjamin Netanyahu offered advertising executive Yuval Horowitz the role of managing Likud’s election campaign, the Jerusalem Post reported on May 24, 2026. Horowitz received the offer before Operation Roaring Lion, though the appointment now appears unlikely to move forward.
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Horowitz, vice president of creative in Keshet’s commercial division, joined the IDF Spokesperson’s Unit in the first days of the war. He later received a Chief of Staff’s Award for his work during the fighting. The film, officially titled Bearing Witness to the October 7th Massacre, was compiled by the IDF Spokesperson’s Unit from raw footage documenting the Hamas-led attacks of October 7, 2023.
The Jerusalem Post previously reported that the film included footage captured from body cameras worn by Hamas members and contained scenes of extreme violence. The Jewish Telegraphic Agency later reported that the 47-minute film was compiled from Hamas body-camera recordings, dash cams, CCTV footage, and victims’ phone videos.
Due to its graphic nature, the film has generally been shown only in private, invitation-only screenings for policymakers, journalists, diplomats, and community leaders around the world. Horowitz also headed the public diplomacy team during Netanyahu’s address to the United Nations and was responsible for the QR code initiative that directed viewers to documentation of the October 7 attacks.
During Netanyahu’s UN General Assembly address in September 2025, he wore a special hostage pin embedded with a QR code linking to a website documenting the October 7 attacks, the Jerusalem Post reported. Members of the Israeli delegation also wore the same pin.
