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Netflix Considers Always-On Channels and Bundles With Other Services
Netflix is considering always-on channels streaming specific shows and movies along with bundles that include other streaming services. The Verge reported the plans on July 9 amid signs of falling engagement.
Jul 9, 7:00 PM·1m read1 source
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Netflix is considering adding always-on channels that would stream specific shows and movies, The Verge reported. The company has observed signs of falling engagement, according to The Wall Street Journal, which The Verge cited. Netflix is also considering selling bundles that would include other streaming services.
Its ad-supported tier is priced at $8.99 per month following a recent price increase. The Verge noted that Netflix has recently added video podcasts and videos from digital media brands including BuzzFeed and Condé Nast. Bloomberg reported that Netflix has been investigating why second seasons of its shows are experiencing significant viewership drops.
Netflix spokesperson Adrian Zamora declined to comment on the reported plans.
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