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Nike created uniforms for France, Brazil, the United States and Canada ahead of the 2026 World Cup. The kits use new fabric and national symbols after lab testing for heat and movement.
FortuneNike designed uniform kits for the 2026 World Cup for France, Brazil, the United States and Canada, Fortune reported. The company engineered a new fabric made from fully recycled materials that is more breathable, with mesh stitching in areas to improve air flow and thermal regulation.
Phil McCartney, chief innovation, design and product officer for Nike, said the designs merged input from athletes, coaches, federations and fans with testing data.
McCartney told The Associated Press. ” Testing occurred at Nike’s sports research lab outside Portland, Oregon, which includes a 200-meter track, a small football pitch, a basketball court and hundreds of motion-capture cameras. Thermal chambers assessed breathability, wicking and moisture management on athletes and robot mannequins.
“We take motion-capture to see how they’re moving in the kit, how the kits are responding,” McCartney said. Adidas designed jerseys for Argentina, Mexico and Colombia. Puma designed kits for Portugal, Morocco and Senegal.
Nike identified bulges in shoulder seams on France and Uruguay jerseys during earlier matches and worked with federations to correct the issue before the tournament. France’s away kit is light green like the Statue of Liberty, with the word “Liberté” on the interior tag and a rooster emblem plus two stars on the front. The U.S.
Home kit features horizontal red and white stripes, and Canada’s kit shows a prominent maple leaf. “Especially in an event like the World Cup, we really play into national pride,” McCartney said.
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