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Nike reported weaker global store traffic and discretionary spending. The company expects revenue to fall in the first quarter and full fiscal 2027 while tariffs remain a cost pressure.
news.google.comNike forecast fiscal 2027 revenue to decline in the low-to-mid single digits, below market expectations of 0.4 percent growth, @FirstSquawk reported. The company also projected first-quarter revenue to fall in the same range. Nike is right-sizing its distribution network to align with demand and lower supply chain costs.
The chief executive said the company is seeing weaker store traffic and softer discretionary spending across global markets. The chief financial officer stated that the global sportswear market remains under pressure, with operating conditions worsening through the fourth quarter. Tariffs continue to act as a cost headwind and are expected to remain a challenge.
Nike does not expect the operating environment to improve over the next six months. The company said it anticipates a slightly positive gross margin in the first quarter.
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