Obsession Box Office Success Delays Paid Streaming Release

Obsession, a low-budget horror film, has grossed enough at the domestic box office to surpass $100 million while competing against the new Star Wars title The Mandalorian and Grogu. 9 million represented a 39 percent gain from opening weekend, a result reported by only a handful of wide-release films this century.

Blum, whose company Blumhouse distributed the film, told Variety that internal discussions now favor an extended theatrical engagement. Blum stated that audiences appear willing to forgo immediate home availability to support local theaters. Blumhouse policy ties the length of the theatrical window to box-office performance: titles under $50 million receive a 17-day run, while those above that threshold receive at least 31 days.

If the 31-day minimum is applied, paid video-on-demand availability would begin on or around Tuesday, June 16. A conventional 45-day window would push that date to June 30. After PVOD, the film is expected to reach the Peacock service under an existing Universal distribution agreement, with a later window on Netflix also possible.