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OMODA Announces Partnership with VCT EMEA and Game Changers EMEA
Automotive brand OMODA has partnered with esports leagues VCT EMEA and Game Changers EMEA. The collaboration was announced during an event in Wuhu, China, on April 26, 2026. It aims to connect with younger audiences through esports and cultural initiatives.
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OMODA, an automotive brand, announced a partnership with VALORANT Champions Tour (VCT) EMEA and Game Changers EMEA on April 27, 2026, according to a GlobeNewswire release. The announcement occurred during the Chery International Business Summit on April 26 in Wuhu, China, at the OMODA and JAECOO "From Million To Annual Million" Launch Event and OMODA 4 Roll-off Ceremony.
Brand Focus VCT EMEA serves as a regional competitive circuit for the game VALORANT, developed by Riot Games, while Game Changers EMEA is a women's competitive league for the same title. The leagues attract hundreds of thousands of global viewers and are part of a competitive ecosystem noted for accessibility and sustainability.
positions itself as a global brand focused on integrating technology, culture, and lifestyle elements. The partnership seeks to engage youth communities by aligning with esports, which the brand describes as a dynamic sport and cultural symbol in the digital age.
