OnlyFans Agrees to Sell Minority Stake at $3.15 Billion Valuation

OnlyFans has agreed to sell a minority stake to an American investment firm in a transaction that values the entire business at $3.15 billion. The platform, which is popular with adult-content creators, will remain majority-owned by its existing shareholders following the sale.

The deal is expected to close in the coming months, subject to customary regulatory approvals. OnlyFans experienced sharp growth after the onset of the COVID-19 pandemic as more creators turned to subscription-based platforms. The company has since faced increased regulatory scrutiny in multiple countries over content-moderation practices and age-verification requirements.

The minority stake will give the American investment firm a non-controlling interest in the platform. Specific terms of the investment, including the size of the stake and the identity of the buyer, were not disclosed in initial reports. Proceeds from the transaction are expected to support platform development and expansion of creator tools.

The company has previously explored strategic options, including a potential full sale that did not materialize.

OnlyFans operates a subscription model that allows creators to earn directly from their audience. The service reports millions of users and has paid out more than $5 billion to creators since its launch. Regulatory pressure has prompted the platform to tighten its policies on prohibited content in recent years.

The agreement comes as the broader creator-economy sector continues to attract institutional capital. Several competing platforms have also secured funding rounds in the past 18 months.