OpenAI Considers Token Price Cuts for Enterprise Customers
OpenAI is weighing reductions in token pricing for business users after CEO Sam Altman called rising costs a major concern. The move comes as both OpenAI and Anthropic prepare to go public later in 2026.
koreatimes.co.krOpenAI is considering major price cuts on tokens used to bill enterprise customers for AI usage, according to a Wall Street Journal report published June 11, 2026. The planned reductions target metered billing rather than flat monthly subscriptions. OpenAI expects Anthropic to announce similar token price cuts.
Both companies are preparing to go public later in 2026. OpenAI CEO Sam Altman stated that rising costs of AI tokens are becoming a "huge issue" for enterprise customers. He spoke at an OpenAI event earlier in June 2026.
Altman said it was almost becoming a "meme" for a company to have used up its entire budget allocation for AI tokens in Q1. " regarding AI token costs. Altman stated the company is continuing to push on efficiency with its models.
Uber CTO Praveen Neppalli Naga stated in April 2026 that Uber had already burned through its entire 2026 AI token budget. Google announced last week it is cutting the price of its cheapest Gemini AI Plus plan from $8 per month to $5 per month. The plan also increases Google Drive storage from 200GB to 400GB.
Google's new pricing undercuts ChatGPT's cheapest "Go" tier subscription, which remains at $8 per month. 20.
