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OpenAI Shuts Down Sora After Disney’s $1 Billion Investment as YouTube Rolls Out AI Video Tools
YouTube CEO Neal Mohan addressed the sudden closure of OpenAI's Sora app for AI video clips. The platform continues rolling out its own AI features while introducing labeling rules for generated content.
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OpenAI shut down its Sora app for creating AI-generated video clips after the tool had drawn a $1 billion investment from Disney. YouTube CEO Neal Mohan said he was as surprised by the move as outside observers, according to reporting from @Forbes. YouTube has 2.7 billion users and generates $60 billion in annual revenue.
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The company launched its own AI avatar feature in YouTube Shorts in April, allowing users to create digital versions of themselves for short videos. YouTube announced last month that it would prominently label videos that are meaningfully AI altered or generated. The platform will also use internal tools to detect such content even when creators do not disclose it.
A November report from Kapwing estimated that more than 20 percent of content shown to new users by the YouTube Shorts algorithm was AI-generated. YouTube terminated several channels that violated its spam policies after the study. Forbes testing of 200 Shorts on an established account found 17.5 percent were AI-generated.
YouTube has developed a Likeness Detection tool that requires users to upload a photo of themselves to block unauthorized AI versions. The company also launched Ask Studio, which uses Google’s Gemini model to help creators script videos, dub audio, and brainstorm ideas.
About one million creators have opted in to let YouTube share their videos with AI labs for training, out of an estimated 69 million active creators on the platform.
Some AI companies have offered up to $100,000 for every 1,000 hours of video data. Brooke Ashley Hall, who runs the Beverly Halls channel with 11.4 million subscribers, said she uses AI for thumbnails and analytics but prefers to appear on camera herself. She has considered licensing her video data for training.
