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Oxford Survey Finds Participants Rated Coffee Enjoyment Highest on Wednesdays
University of Oxford research surveying 3,000 people across 11 countries shows Wednesday ranks highest for coffee enjoyment, with morning hours and spring also boosting satisfaction.
Jun 17, 5:52 PM·1m read1 source
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University of Oxford psychologists found that coffee tastes best on Wednesdays after surveying 3,000 participants across 11 nations, including Britain, from April 2024 to February 2025. Wednesday emerged as the peak day for enjoyment because people have passed the midweek point and begin anticipating weekend rest.
" Morning hours ranked as the best time of day for coffee appreciation, while spring ranked as the most favourable season.
He added that autumn may mark the start of the "winter blues," making even coffee less enjoyable. Participants reported the highest satisfaction when drinking coffee seated alongside friends rather than standing, walking, or drinking alone. Removing the lid from takeaway cups also increased enjoyment by letting aroma reach the nose without obstruction.
People aged 30 to 60 reported greater coffee satisfaction than those under 30. Generation X and Millennials expressed more pleasure from coffee than Gen Z participants under 30. Britain consumes an estimated 98 million cups of coffee daily, placing the beverage just behind tea at 100 million cups per day.
Among single people, 27 per cent choose coffee dates over traditional dinner outings. Eighty-five per cent of daters surveyed said the appearance of the venue plays an important role in their coffee-date experience.
