Panera Bread Adds Lobster Roll and Macaroni and Cheese at Select Northeast Locations

Panera Bread is adding lobster roll and lobster macaroni and cheese to the menu at select Northeast locations. 99 plus tax. It combines the chain's Vermont white cheddar macaroni and cheese with seasoned panko breadcrumbs and buttered lobster meat. 99 plus tax and features lobster meat in a lemon tarragon mayonnaise dressing on a New England roll.

The seafood items return as the company continues adjustments under its Panera RISE initiative. Over the past year the chain has revised core menu items, lowered prices on select offerings, and opened new locations. D.C. The company is using the RISE program to reach $7 billion in sales by 2028.

The lobster offerings follow a menu overhaul that began in April 2024. That change consolidated offerings around larger portions of soups, salads, sandwiches, and macaroni and cheese.