Panera to Cap Sip Club Drinks at 30 per Period Starting August 19

Panera will end its Unlimited Sips Club on August 19 and replace it with MyPanera + Sip Club, which caps members at 30 drinks per redemption period. The change removes the unlimited access that had been available since 2022 for a monthly fee. Members will continue to pay $14.99 per month or $119.99 per year plus tax, and they will still be able to redeem one drink every two hours.

The program will no longer include the Charged Lemonades that were removed from menus after reports of hospitalizations. No current subscribers will be grandfathered under the old terms.

Some subscribers posted on X that they plan to cancel after learning about the new limit. One post stated the company was eroding the value of the subscription while keeping members locked in. Another post said the company should lower the price if it reduces benefits.

The drink changes come after the company introduced Salad Stuffers, which place half-salads inside a baked roll. Some employees posted on Reddit that the item wastes bread and salad that get thrown away. A company marketing executive said guests in testing liked the new item. The Salad Stuffers cost between $8 and $12 depending on location and selection.