Peter Mallouk acquires majority stake in Sporting Kansas City at roughly $700 million valuation

Peter Mallouk acquired a majority stake in Major League Soccer’s Sporting Kansas City at a roughly $700 million valuation. The transaction closed months before July 9, 2026, and was funded with hundreds of millions of dollars from Mallouk’s personal holdings. Mallouk, 56, ranks No.

18 among the world’s richest sports team owners with an estimated net worth of $16.1 billion. He first bought a minority stake in Sporting KC in 2022 and joined the Kansas City Royals ownership group with his wife Veronica in 2019. The purchase came after Mallouk built Creative Planning into a firm with $700 billion in assets under management or advisement.

He bought the 43-year-old company in 2004 when it held roughly $30 million in assets, expanded it to 104 offices across 44 states, and sold minority stakes to General Atlantic in 2020 and TPG in 2024. The TPG transaction valued the firm at about $16 billion. Mallouk has stated that sports teams do not necessarily outperform stocks as investments.

He noted that the Buss family’s sale of a majority stake in the Los Angeles Lakers last year at a $10 billion valuation produced an 11.5 percent compound annualized return from 1979 to 2025, below the S&P 500’s 12.4 percent return over the same period including dividends.

“If you were evaluating it purely as investment, you could have performed better with a lot more anonymity, a lot less hassle and a lot less drama just placing a trade in a Fidelity or Goldman Sachs account,” Mallouk said. He described sports ownership as a distinct asset class.

“This is a different asset class than stocks and typical private equity, where everyone’s on the same page and everyone wants wealth maximization—that’s not the case here,” Mallouk said. ” Mallouk described the purchase as tied to his Kansas City roots while noting that sports-team returns have historically trailed broad stock-market indexes.