business
Piece of Cake Moving & Storage Expands Operations in U.S. Moving Industry
Piece of Cake Moving & Storage, founded in 2018 by Voyo Popovic, operates in major U.S. cities and completes over 100,000 moves annually. The company provides dedicated specialists and proactive communication to support customers during relocations. Popovic, who immigrated from Montenegro, started the business after working in the industry.
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Voyo Popovic founded Piece of Cake Moving & Storage in 2018 after immigrating to the United States from Montenegro at age 20 and working in the moving industry. He launched the company with one truck to offer customer support throughout the moving process. The company now operates in New York, Miami, Los Angeles, San Francisco, and Dallas.
The moving and logistics sector has faced challenges in matching evolving customer expectations for service consistency and efficiency. Piece of Cake assigns a dedicated specialist to each move to guide customers from initial inquiry to completion. This includes proactive communication to address questions and potential issues in advance.
Company operations involve coordinated efforts among moving crews, logistics teams, dispatch, and customer support. These functions aim to ensure precise execution of moves. Popovic has stated that the company analyzes customer feedback and data to refine services.
“Excellent customer service is about the hundreds of tiny details that make up the experience. " — Voyo Popovic (USA Today) Popovic, who has worked in various roles within the company, emphasizes training programs and communication protocols to support employees. The company has grown to complete more than 100,000 moves each year with a fleet of hundreds of trucks.”
This expansion reflects operational systems and growth strategies implemented since the company's start. Customer interactions, from initial calls to post-move follow-ups, are designed to maintain consistent service levels. The company uses feedback analysis to identify patterns for service improvements.
As the business scales nationally, it continues to focus on integrating customer support into daily operations.
