ai
Pit, AI Startup From Voi Founders, Raises $16 Million Seed Round
Pit, a Stockholm-based enterprise AI startup founded by executives from the electric scooter company Voi, has raised $16 million in a seed funding round led by a16z. The company develops software that learns business processes from clients and automates back-office functions.
TechcrunchAudio version
Tap play to generate a narrated version.
Developing·Limited corroboration so far. This page will refresh as more sources emerge.
Swedish startup Pit has raised $16 million in a seed funding round led by a16z. The company was founded by executives from Voi, the European electric scooter operator, including Voi CEO Fredrik Hjelm and former Voi executive Adam Jafer, who serves as Pit CEO.
Jafer is joined by former engineers from iZettle and Klarna. Pit develops enterprise AI products that learn how client businesses operate and then generate custom software to automate internal processes. The company positions its offering as an "AI product team as a service" rather than tools for building AI agents or using vibe-coding approaches.
It differentiates through two main components: Pit Studio, which allows enterprise employees to guide the system through business processes, and Pit Cloud, which delivers the resulting software while meeting governance, certification and auditability standards.
Jafer left Voi last summer after seven years with the company, during which it grew to nearly 1,000 employees and operations in 13 countries. From an engineering perspective, he observed that AI models had advanced sufficiently for enterprise applications.
The company began testing its approach in mid-January with pilot customers in telecom, healthcare, logistics and other sectors. "Nothing customer facing, no conversational AI, just pure back-office, service and support functions that we turn into automations so that you can give back time to people to focus on your core business," Jafer said.
Pit is now preparing to scale commercially. Following a pattern seen at other AI companies, it is hiring solution engineers who will work directly with customers. The company targets large enterprises that seek measurable outcomes including faster processes, improved productivity and time savings.
