Plezi Hydration Relaunches with New Flavor and Packaging on April 22, 2026

Plezi Hydration relaunched on April 22, 2026, introducing a new flavor called Berry Boom and refreshing its packaging with a design inspired by the swish of a basketball net. @FortuneMagazine reported that the relaunch signals a push into the $26 billion global sports drink market.

Stephen Curry and Ayesha Curry serve as co-founders and brand ambassadors for Plezi Hydration, which comes from Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama. Plezi Hydration aims to reach teens and adults, with a primary focus on Gen Z and young millennials. It offers flavors including orange mango, fruit punch, lemon lime, and the new Berry Boom.

A 16.9 oz serving of Plezi Hydration contains 9g of sugar and 560mg of potassium. The drink has no added sugar and uses just fruit juice. By comparison, leading conventional sports drinks typically contain upward of 30g of sugar and fewer than 100mg of potassium per 16.9 oz serving.

Ayesha Curry said, “Even though we had this exciting, jaw-dropping opportunity to work with Mrs. Obama, we still approached it with a strong business focus.” Stephen Curry is a four-time NBA champion with the Warriors.

Ayesha Curry is the founder and CEO of lifestyle company Sweet July, and she is an actress, cookbook author, television host, and restaurateur. Ayesha Curry owns product development and flavor strategy for Plezi Hydration.

The Currys co-founded Eat. Learn. Play. nonprofit in 2019 to support children in Oakland, California. Plezi Hydration is sold in select Walmart locations, select Albertsons locations, select Safeway locations, select Vons locations, select Ralphs locations, and select Fred Meyer locations, and available nationwide on Amazon or Walmart.com.