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Poll: 68 % of U.S. Adults Likely to Back America 250 Sponsors, but Most Unlikely to Attend Anniversary Games
A Sports Business Journal poll of 3,436 adults shows 68 percent are likely to support brands sponsoring the 2026 anniversary events. Support is higher among Gen Z respondents than among Baby Boomers and those over 65. America250 lists 60 corporate sponsors including Coca-Cola, Walmart and Amazon.
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A survey conducted from April 27 to May 13 found that 68 percent of 3,436 U.S. adults are either very likely or somewhat likely to support brands that sponsor America 250 events, Newsweek reported. Thirty-three percent said they are not at all likely to back those brands.
Younger respondents showed stronger support. Seventy-three percent of Gen Z adults said they are likely to support participating brands, compared with 58 percent of Baby Boomers. Among adults 65 and older, fewer than 25 percent said they are likely to support companies celebrating the anniversary.
Men were slightly more inclined than women, with 71 percent versus 64 percent saying they are likely to back the sponsors. America250 has secured 60 official sponsors, two-thirds of which market in sports. The Coca-Cola Company is listed as a Signature Partner, while Walmart, Amazon, Oracle, FedEx, Lockheed Martin, Palantir, Coinbase, JPMorgan Chase and Chick-fil-A are among the named corporate sponsors.
The same poll asked about attendance at sporting events marking the anniversary. Fifty-eight percent of adults said they are not at all likely to attend such games on Saturday, while 15 percent said they are very likely. Respondents ages 18 to 29 reported the highest likelihood at 25 percent.
Forty percent of adults said they are at least somewhat likely to buy official sports team-branded apparel commemorating the anniversary. NHL fans showed the strongest interest, followed by MLB, NFL and NBA fans. A separate Marquette Law School Poll released last week measured favorability toward historical figures.
