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Italian luxury group Prada reported a 3% revenue increase at constant exchange rates for the first quarter of 2026, excluding Versace's contribution. The growth was fueled by double-digit sales in the Americas, offsetting weaknesses in Europe and the Middle East. This marks a positive performance amid regional variations.
Stephen McKay / Wikimedia (CC BY-SA 2.0)Italian luxury group Prada's revenues rose 3% at constant exchange rates in the first quarter of 2026, @Reuters reported. The revenue increase excluded the contribution of Versace. Double-digit sales growth in the Americas drove the overall rise.
That growth in the Americas offset weakness in Europe for Prada's first-quarter revenues. It also offset weakness in the Middle East. Prada operates as an Italian luxury group.
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