business
Procter & Gamble and Albertsons Launch Rico’s Tacos Series June 23
The companies debut a one- to two-minute scripted series on Albertsons channels. New episodes will run weekly through August.
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Procter & Gamble and Albertsons Companies will launch the short-form series Rico’s Tacos on June 23 across Albertsons YouTube, social channels and in-store screens. Forbes reported that the one- to two-minute episodes follow a widowed father, his teenage daughter and her abuela as they build a family taco business near Venice Beach. New episodes are scheduled weekly through the end of August.
Albertsons Media Collective, the retailer’s media arm, co-developed the project with P&G. P&G previously produced the short-form drama The Golden Pear Affair through P&G Studios. The company also created branded entertainment in 1930s radio soap operas.
Albertsons Companies stated it plans to scale similar programming across additional series and brands.
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