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Rainbow Models File Lawsuit Over Suspected AI-Generated Images
Rainbow told its fashion models last June that fewer staff would be needed due to AI. Models later reported seeing images resembling them in poses they said they did not make.
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Rainbow, a 90-year-old Brooklyn-based retailer, told its fashion models in a June email that fewer people would be needed due to rising AI use. " was likely that fall.
Models said their bookings slowed after the email and stopped by mid-March. Two employees said they saw no human models in the studio for weeks during that period.
March, models began noticing images on Rainbow's site and social media that resembled them but showed different poses and locations. One model, Francheska Pujols, filed a lawsuit May 22 alleging the images resembled her in poses she did not make. Pujols withdrew the suit May 29 to pursue a settlement and refiled it Monday.
Rainbow's chief digital officer David Cost said the company is evaluating AI responsibly and in line with contracts.
Models requested compensation for the images but were denied.
Rainbow's contracts allow double pay for approved image use outside original sessions. Chief legal officer Joan McGillycuddy said the company acted according to signed agreements.
