Regional Travel Fair Opens in Baguio for Cordillera Businesses

The 17th Regional Travel Fair opened on May 15 at the Baguio Convention and Cultural Center. The three-day event brought together 77 sellers, 56 buyers, tourism enterprises, local government units, and regional tourism officials from across the Philippines.

Organizers positioned the fair as a platform for regional partnerships, domestic travel, and local economic growth. The Tourism Promotions Board organized the event in partnership with the Department of Tourism.

The event opened with a Business-to-Business session aimed at connecting tourism stakeholders and expanding market opportunities through networking and business matching activities. During the orientation, an official presented the agency’s framework for strategic B2B linkages.

The same official said tourism fairs help regional enterprises connect with national and international buyers while encouraging investment outside Metro Manila.

Cordillera exhibitors included weaving enterprises such as Narda’s Handwoven Arts & Crafts, Dinekkan Handcrafts, Mayat-an Handcrafts, and Inabel ni Ina. Local brands such as Lather & Lore, Yuman Ka-ili Accessories, The Cordilleran Daughter coffee beans, and Amparo’s Apothecary also participated.

A representative from Narda’s Handwoven Arts & Crafts said the fair would help introduce Cordillera weaving traditions and handmade products to younger generations and wider markets. A general manager from Wright Park Hotel said the event allowed the property to showcase its accommodations along with advocacy for local arts, environmental sustainability, and community engagement.

16 the fair opened to the public.

An official delivered the keynote message on behalf of the tourism secretary. The official said the event helps sustain tourism enterprises, generate jobs, and encourage Filipinos to rediscover domestic destinations.