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The Brick is a $60 device that uses NFC technology to block selected apps and websites on smartphones. A reviewer tested it for two weeks, reducing average daily screen time from about four hours and 40 minutes. The device requires physical tapping to activate and deactivate blocks, with five emergency unbricks available if lost.
Usa TodayThe Brick is a small device priced at $60 that connects wirelessly to smartphones to block access to selected apps and websites. It pairs with a free mobile app, where users enable a blocking session and tap their phone to the device to activate it. Access is restored only by tapping the phone to the Brick again.
The device operates using Near Field Communication (NFC) technology, similar to that used in Apple Pay. If the Brick is lost or misplaced, users have access to five emergency unbricks through the app to regain full phone access without the physical device. This setup provides a physical barrier to digital access, differing from built-in smartphone screen time limits that can be bypassed.
The reviewer's average daily screen time for the prior week was about four hours and 40 minutes, primarily on Messages and Instagram apps. During the test, the reviewer often had no social media apps installed except LinkedIn and occasionally downloaded Instagram. The reviewer experienced the most benefit from the Brick in the evenings and mornings.
Before bed, the phone was placed in a Brick session by tapping it to the device left in the living room, blocking access to apps like Instagram and email. Upon waking, the inability to check apps reduced temptation to use the phone immediately. The longest blocking session lasted about 14 hours on a Saturday, during a day spent with friends.
This prevented quick social media checks during downtime. However, during work hours, the Brick had limited effect, as the reviewer accessed social media sites on a desktop computer for story ideas, despite phone blocks on Instagram and LinkedIn.
full blocking across devices, the reviewer noted a need for a version that connects to both phones and computers.
The trial highlighted that while phone access was restricted, desktop alternatives remained available. The reviewer already maintained relatively low screen time, with usage varying and often limited to specific apps. The Brick costs $60 and requires purchase to use.
The reviewer purchased the device after seeing targeted ads, prompted by interest in reducing screen time common among Gen Z users. Market trends show increasing availability of apps and devices aimed at promoting reduced phone usage. The article cuts off before detailing broader user consensus, but initial reports indicate positive reception.
Further testing or multi-device integration could address limitations observed in the single-phone trial. Users considering the device should evaluate their screen habits and potential workarounds.
Single source — no framing comparison available.
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