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Roku Updates Home Screen for First Time in Ten Years
Roku introduced a redesigned home screen interface. The change is the platform's first major update in a decade and is intended to create space for additional advertising.
May 27, 9:46 AM·1m read1 source
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Roku released a redesigned home screen on its streaming devices. The update marks the first major change to the interface in ten years. The new layout reorganizes content sections and navigation elements. Company materials state the redesign will allow more advertising placements within the home screen.
Roku said the revised screen structure creates additional positions for promotional content. The company did not release specific figures on expected ad revenue from the update. Users will continue to see personalized recommendations alongside the new ad slots. The platform did not announce changes to subscription pricing or device hardware.
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