finance
Rosewood CEO Sonia Cheng Says Hotel Group Has Over 30 Projects in Pipeline
Sonia Cheng, CEO of Rosewood, said the luxury hotel group is in aggressive expansion mode with more than 30 projects planned over the next five years. Two openings are set in the GCC region at Rosewood Amaala and Rosewood Red Sea. Cheng also addressed speculation about a potential sale of the Cheng family's luxury hotel portfolio.
May 13, 3:00 AM·1m read1 source
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Sonia Cheng, CEO of Rosewood, said the hotel chain is in aggressive expansion mode despite shifting travel patterns in the Middle East. Rosewood has over 30 projects in the pipeline over the next five years, Cheng stated in a video interview. The group has two upcoming GCC openings: Rosewood Amaala and Rosewood Red Sea.
Cheng addressed speculation over selling the Cheng family's luxury hotel portfolio. She expressed confidence in Rosewood's growth trajectory in the region. CNBC reported the video interview ran for a duration of 02:39.
CNBC reported the article was published on Wed, May 13 2026 at 3:00 AM EDT. Cheng's comments signal continued momentum for the luxury brand even as broader travel dynamics evolve across key markets. The pipeline projects span multiple regions but maintain a sharp focus on the GCC, where the two named properties will add to Rosewood's footprint.
The family-owned group's strategic direction has drawn investor attention in recent months, prompting Cheng to directly confront questions about potential portfolio sales. Her statements reinforce a commitment to organic growth through new developments rather than divestment.
