Samsung Cuts Galaxy S26 Ultra Price by $200 Across All Models

Samsung lowered the price of the Galaxy S26 Ultra by $200 across all storage models. 99 price. The discount comes two months after the device launched. It is smaller than the $230 reduction offered for the Galaxy S25 Ultra on May 12, 2025, which also included three free months of Samsung Care Plus.

Trade-in values for older devices are also lower than last year. The Galaxy S22 Ultra is valued at $260 today, compared with $300 for the Galaxy S21 Ultra on May 12, 2025. The iPhone 14 Pro is valued at $214, down from $250 for the iPhone 13 Pro at the same time last year.

The "APP5" discount code that previously offered 5 percent off purchases through the Samsung Shop app no longer works. Samsung Care Plus is not included with the current promotion.

Samsung has faced higher memory chip costs.

Before the Galaxy S26 series launched, co-CEO TM Roh told Reuters that price increases were inevitable because no company is immune to the memory chip crisis. New data from Counterpoint Research shows the Galaxy S26 series recorded 15 percent higher cumulative sales in its first six weeks compared with the Galaxy S25 series at the same point last year.

Samsung's overall smartphone sales rose 5 percent year-on-year during the same period. The Galaxy S26 series underperformed in China and Japan. Counterpoint also reported a sales reversal in the sixth week after launch and noted that economic effects from the Middle East conflict are appearing in the data.