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Samsung Group brand value rises 8.9 percent to $97.4 billion but ranking slips to eighth
Samsung Group reached a brand value of $97.4 billion this year, an 8.9 percent increase from 2025. The South Korean conglomerate ranked eighth among global technology companies and stayed the only domestic brand in the top 10.
Jul 18, 9:49 PM·1m read1 source
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Samsung Group brand value reached US$97.4 billion in 2026, an 8.9 percent increase from the previous year's US$89.4 billion, Yonhap reported. The total placed the company eighth among major global technology firms, down one spot from the prior year. Samsung remained the sole South Korean brand in the top 10.
SK hynix Inc. moved up one place to 28th. LG Group dropped eight positions to 44th. Coupang Inc. fell one spot to 49th, while Naver Corp. advanced five places to 95th. The United States held 46 of the top 100 spots.
China followed with 25 and Japan with nine. Apple Inc. , Google LLC and Amazon.com Inc. taking the next three positions. Brand Finance released the rankings on July 19, 2026.
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