Samsung Hosts One-Day Moomin Event at London King's Cross Venue
Samsung will hold a one-day event featuring Moomin artwork and activities at its KX experience venue in London on May 23. The event includes displays on Frame TVs and interactive workshops.
forbes.comM. m. The artworks, now available globally through the Samsung Art Store, include early black-and-white illustrations from the 1940s, cover illustrations, and watercolor pieces from Moomin picture books.
Attendees can participate in interactive digital drawing workshops to create characters such as Snufkin, Moomintroll, or Hattifatteners. They can also take quizzes on Galaxy tablets and listen to live storytelling sessions. Samsung stated that guests will receive complimentary bubble tea, exclusive Moomin merchandise, and access to plush-filled café spaces designed to evoke Moominvalley.
Digital art workshops will continue on May 24, 25, and 30, with advance booking recommended. A pop-up version of the collection will also appear at Selfridges. Samsung noted that the collection combines classic Tove Jansson works with more recent interpretations of the Moomin world.
Key Facts
Story Timeline
3 events- May 22, 2026
Samsung announced a one-day Moomin event at its KX venue in London.
1 sourceforbes.com - May 23, 2026
The main Moomin event runs from 11 a.m. to 6 p.m. at Samsung KX.
1 sourceforbes.com - May 24, 25, 30, 2026
Additional digital art workshops are scheduled at the same venue.
1 sourceforbes.com
Potential Impact
- 01
Selfridges receives a temporary pop-up display of the same artworks.
- 02
Samsung Art Store gains additional visibility through the Moomin collection.
Transparency Panel
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