Schlitz Beer Discontinued After More Than 100 Years

Wisconsin Brewing Company announced on May 14 that it will discontinue Schlitz Beer after more than a century of production. The company said continued increases in storage and shipping costs led to the decision to place Schlitz Premium on hiatus. A company statement noted that any brand placed on hiatus remains part of its history and that customer feedback will help shape future decisions about returning such brands.

Company will brew its last batch of Schlitz the weekend of May 23 at its facility in Verona. The brew will follow the company's 1948 specifications. A company representative said the beer deserves to be sent off with dignity and respect. The representative described the brew as a love letter to the state.

was founded as a tavern brewery in 1849.

Pabst Brewing Company purchased the brand in 1999 and relaunched it in 2008. As late as 1950, Schlitz ranked among the ten largest U.S. brewers. A goodbye celebration is scheduled for June 27 at the company's Lake Louie location.