Shein Acquires Everlane for $100 Million
Shein purchased apparel brand Everlane last week for $100 million. The transaction values the company well below its prior peak of $600 million.
finance.yahoo.comShein acquired Everlane for $100 million last week. The purchase price is below Everlane's earlier valuation peak of $600 million. Everlane launched in 2010 with a focus on pricing transparency and sourcing details. The company attracted investment from firms including Kleiner Perkins, Khosla, and L Catterton.
Allbirds agreed in March to sell itself to a brand management company for $39 million. That amount equals one percent of the company's previous peak valuation. Beyond Meat has removed the word "Meat" from its name and added protein drinks to its product line.
The company reported earlier revenue declines as some consumers chose conventional meat products. Forrester Research vice president Dipanjan Chatterjee stated that price, convenience, reliability, and design rank higher for consumers than sustainability claims.
He added that research shows a gap between stated values and actual purchasing behavior.
Key Facts
Story Timeline
3 events- 2010
Everlane launched with transparency and sourcing focus.
1 source@FortuneMagazine - March 2026
Allbirds agreed to sell for $39 million.
1 source@FortuneMagazine - May 2026
Shein acquired Everlane for $100 million.
1 source@FortuneMagazine
Potential Impact
- 01
Everlane operations will continue under Shein ownership.
- 02
Beyond Meat expanded product categories to include protein drinks.
Transparency Panel
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