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A video posted by the Save-A-Dog Scheme in Australia depicts a cat named Vitamin C patting at his enclosure glass to attract passersby, garnering over 900,000 views on Instagram. The cat, found as a stray in November, remained in the shelter for two months with limited interest until the video led to numerous adoption applications.
Substrate placeholder — needs reviewA video shared by an Australian shelter has gone viral on Instagram. The clip shows a ginger-and-white cat named Vitamin C standing inside his enclosure and patting at the glass whenever someone walks past. On-screen text in the video states that for two months, Vitamin C performed this gesture each time someone passed his condo, in hopes of being chosen for adoption.
The shelter takes in strays and surrenders. Vitamin C was found as a stray and brought into care. The organization reported that despite multiple online postings, the cat initially received little attention from potential adopters.
The situation changed after the video circulated more widely, resulting in a large number of adoption applications.
Vitamin C was adopted. The shelter noted that while social media can facilitate adoptions, interest remains inconsistent for many cats. The shelter explained that cats often require time, patience, and socialization before they are ready for adoption.
Many cats in their care have been there for months or even years. The organization currently operates at capacity due to high intake of strays.
The shelter stated that generating interest for cats is difficult, regardless of how many times they are shared or listed on rescue sites.
Applications do not always materialize easily. The group highlighted that while some cats are instantly friendly, others need more time to adjust and may be harder to rehome. This case reflects ongoing issues faced by shelters in rehoming cats.
Efforts to promote individual animals through videos and listings vary in success. Many cats remain in care longer than anticipated despite these initiatives.
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