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Signify introduced a new entertainment-focused lineup of Philips Smart Lighting products powered by the WiZ platform, headlined by an HDMI Sync Box 2.1 that supports 4K at 120Hz. The devices, priced from £23.99, launch in the UK and Europe in June with a wider rollout later in 2026. They operate separately from the company's premium Philips Hue system.
ForbesSignify launched a new entertainment-focused lineup under the Philips Smart Lighting banner powered by the WiZ platform. 1, which comes bundled with a TV backlight strip and mirrors colors and lighting effects from HDMI-connected content. 1 with 4K at 120Hz.
99 for 75-inch to 85-inch models. Like the Wiz HDMI Sync Box that went on sale last year for under $100, the new Philips Smart Lighting version uses a simpler setup controlled through the WiZ app rather than a dedicated bridge. These products will not pair with a Hue Bridge, will not appear in the Hue app and will not sync with Hue entertainment areas.
Signify unveiled the higher-end Hue Play HDMI Sync Box 8K at the end of 2024. That device costs $350. Signify is using “Philips Smart Lighting connected by WiZ” branding for hardware launches. The company has spent years championing Philips Hue as the premium brand for mainstream consumer smart lighting.
Beyond the sync box, Signify is launching new Gradient Floor Lights and Gradient Bars with multi-color effects. 99. The company is also launching expanded LED strip options including RGB, RGBIC and Neon flexible strips.
LED strip lengths range from 3m up to 20m in Europe while UK LED strip models start at 5m. 99. 99. 99.
All new Philips Smart Lighting devices are launching in the UK and Europe in June. A wider launch of the new Philips Smart Lighting devices is happening later this year. Forbes reported that the Philips name carries more weight with mainstream buyers and could help tap into Philips Hue’s existing smart light reputation.
The new lineup responds to growing competition from more affordable rivals such as Govee and Nanoleaf that offer flashy TV backlighting and reactive room effects.
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