Skims Launches Lighter Version of Ultimate T-Shirt Bra
Skims released a new Ultimate T-Shirt Bra described as lighter than its previous model. Model Amelia Gray Hamlin appears in the campaign for the product.
nypost.comSkims introduced a new Ultimate T-Shirt Bra that the company described as lighter than its earlier version. The product is positioned as a follow-up to the brand’s Ultimate Push-Up Bra released in 2023. Amelia Gray Hamlin was selected as the face of the campaign. In the accompanying images, she is shown wearing the bra with unbuttoned jeans.
The new bra features a concealed underwire and light lining.
Skims states that the design provides the same lifted appearance as the earlier push-up style while reducing overall weight. The bra is offered in six neutral shades. Three of those shades were modeled by Gray Hamlin for the campaign images.
When the original Ultimate Push-Up Bra launched in 2023, Page Six staff members tested the product. Style & Shopping Director Elana Fishman said the fit produced a natural look rather than a dramatic effect. Features reporter Asia Grace said the earlier bra felt comfortable on the body and to the touch.
Key Facts
Story Timeline
2 events- 2023
Skims released the original Ultimate Push-Up Bra.
1 sourcenypost.com - 2026-05-28
Skims launched the new Ultimate T-Shirt Bra with Amelia Gray Hamlin in the campaign.
1 sourcenypost.com
Potential Impact
- 01
Customers may purchase the new bra as a lighter alternative to the 2023 model.
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