Sky Zone Founder Releases Book on Company Growth and Setbacks
Case Lawrence's memoir details the founding and expansion of Sky Zone from a side project to a franchise with more than 300 locations. The book is published by Forbes Books and is available through major retailers.
Forbes” The title is published by Forbes Books and went on sale May 26, 2026. The book recounts Lawrence’s decision to launch the trampoline park business after a real estate venture failed during the Great Recession. It describes the transition from a single California location to a franchise that now operates more than 300 parks worldwide.
Zone reports more than 5,000 employees and approximately 50 million annual visitors. The text covers periods of rapid expansion, legal challenges, and the effects of the pandemic on operations. Lawrence states that the book is intended to share practical lessons on recognizing opportunity and managing setbacks.
He currently teaches entrepreneurship and serves as chairman of a Utah heritage park. The publisher describes the work as a combination of memoir and business guidance for readers interested in starting or scaling a company.
Key Facts
Story Timeline
2 events- 2011
Case Lawrence’s real estate venture collapsed after the Great Recession.
1 sourceForbes - May 26, 2026
The book “Off the Ground” by Case Lawrence is released by Forbes Books.
1 sourceForbes
Potential Impact
- 01
Sky Zone may receive additional media coverage tied to the release.
- 02
The book may be used in entrepreneurship courses as a case study.
Transparency Panel
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