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Snap Launches AI-Powered Sponsored Snaps Advertising Tool
Snap launched a new advertising tool enabling users to chat with brand AI bots, building on its prior AI integrations. CEO Evan Spiegel highlighted potential societal pushback against AI advancements amid mixed public perceptions. The company reported strong growth in subscribers and revenue despite recent layoffs and broader AI skepticism.
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Snap introduced AI Sponsored Snaps on Tuesday, an advertising tool that allows users to chat with AI bots from partnered brands. The company launched its chatbot My AI in February 2023, months after OpenAI released ChatGPT in 2022. Snap grew its subscriber count 71% year-over-year in the last quarter of 2025 and now has more than 25 million paid subscribers.
9 billion. The platform currently boasts a billion monthly users. Snap CEO Evan Spiegel said earlier this month that AI is 'probably the best thing that’s ever happened' to the company and that AI now writes two-thirds of the company’s code.
An NBC News poll published in March 2026 found that of 1,000 registered voters, 26% had a positive view of AI and 46% had a negative view. A survey of 2,400 knowledge workers from Writer and Workplace Intelligence found 29% of employees and 44% of Gen Z workers admitted to sabotaging their employer's AI tool implementation. Big Tech has poured $700 billion in capital expenditures into AI.
A Brookings Institute report noted that 57% of Americans report using AI technology and 40% using generative AI more than a year ago. U.S. He attributed AI disapproval to data centers' association with rising electricity bills and widespread layoffs attributed to AI.
Snap announced in April 2026 it would slash about 1,000 roles, or 16% of its full-time staff, and eliminate about 300 planned hiring roles. Stanford Institute for Human-Centered Artificial Intelligence’s 2026 AI Index Report found nearly two-thirds of Americans believe AI will result in fewer jobs twenty years from now and only 5% expected the number of jobs to increase. U.S.
